A Swedish Art Director and Designer that has 10 years of experience from agencies and in-house teams all the way from San Francisco to Stockholm and Amsterdam.
I have dived into everything from creative technology and branding to digital design and art direction. What makes me tick is creativity expressed through digital formats. Starting my career in the world of advertising, most recently I've worked in-house in the UX team at a beauty-lifestyle brand, Rituals. Impacting and making real change and growth over time from within.
I'm inspired by everything from architecture, photography, graphic design, pop culture, art, interior and AI. I'm always curious on how to apply new influences into the work I do and still be relevant to customers.
Currently I have a special love for beauty, interior and fashion scene - and how to create the best product experience in digital formats. I believe in playing with and balancing the right imagery, video, great UX, motion and UI design to make the perfect mix that delivers a premium visual experience.
I love to challenge myself and are always curious of new technologies, recently I have been exploring AI image creation and how to apply it to the business in a natural way.
As a creative I am always open to new possibilities and curious to work with new brands, let's connect if you want to sharpen your digital product aesthetic and leverage a more premium experience.
