The redesign of rituals.com resulted in a content explosion. To elevate the online experience we designed spaces to focus more on product details - how can you convey the feel, the texture or the scent if you are not there physically?  

Premium lifestyle imagery

Using big high quality imagery of super sharp product shots, macro textures and ingredients, beautiful inspiring lifestyle environments - all to express the story of the products and the brand.

As an exciting new opportunity to meet the huge need for digital centric assets, we initiated working with CGI. Completely styled and art directed by us, prepared for content at scale and personalisation.

An extension to traditional photography, we also started working with a digital content transformation. To meet the huge need for assets, in combination with recurring product updates, new launches and personalisation - we initiated working with CGI. Digital twin pack shots in combination with backplates - completely styled and art directed by us.