Putting products on the pedestal they deserve

The product pages of Namaste skincare were the first bricks in the redesign of rituals.com. Our philosophy was to 'put the products om the pedestal they deserve' - crafting an exceptional combination of thoughtful UI backed up by solid UX strategy and a new content direction.

Our goal was to create a more inspiring and engaging page, that represented a modern wellness brand. Combining a high end visual experience and simultaneously meeting the needs of commercial growth.

We created an engaging, seamless experience that totally refreshed Rituals digital DNA. Telling the story of the products in a more structured, intuitive way that also expressed the texture, feeling and scent.

Revamping everything in the digital design system, from page grids, layouts and paddings to font hierarchy. In addition we established a new content strategy and direction, to maximize the experience of the product - from feeling the texture on your skin to exploring the ingredients. The result was a premium and calm design that elevates Rituals stunning content.

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