Diving into the world of AI, I have worked in both Adobe Firefly and Midjourney to create ingredient and fragrance images for bath, body & home products.

Innovating the asset creation

Expensive production sets, ingredients that only bloom for 2 weeks or discovering missing assets - the answer to these problems is called AI production. Embracing this new way and possibility has resulted in stunning outcomes and I have together with my team developed our own creation process.

It's amazing to have full control over concept, composition, lighting, camera angle and colour tone

Starting as an experiment and personal interest, I quickly showed that we could use this in a natural way to complement our current creation process. Still keeping the DNA, style and premium feel of Rituals ingredient photography - now brightening up the product pages.