Redesigning an ecommerce platform with thousands and thousands of products is a huge challenge that can't be done solo. Working in the amazing UX team of Rituals were digital-, UI- ,UX-, Service- and motion designers put their creative minds together - we were all in this together, building brick by brick. Starting off as a digital designer I later turned into digital art direction and design direction all putting different touches to each page.

A modern wellness brand ecommerce

The challenge of rituals.com was to elevate the product experience, building a premium online brand and of course increase revenue. To make a better and more seamless shopping experience.

A more intuitive, easily navigated and inspiring shopping experience. A sophisticated and minimalistic UI that emphasises the vibrant imagery and videos. A website where the products are the kings and queens.

Every page on the site has been curated and thought through until it's smallest pixel. Everything from a new design system, content strategy to back end development. Innovations such as a shoppable video, shoppable image, a scrollable refill jar and a horizontal giftset slider.