Björn Borg - Chase the Excerhighs
Campaign site design

What happens in your brain when you work out? Funny enough excersise releases serotonin, adrenaline, dopamine and endorphines in our brains, just like substances as ecstasy, LSD and other happy drugs. Björn Borg chose to talk about excersising in a different way, through a campaign manifesting that excersising makes you naturally high.