Höj Rösten - Vad Vill Du?
Campaign site design & Art Direction

Vad Vill Du? / What do you want? Is a campaign in collaboration with the foundation Höj Rösten / Raise your voice to raise the participation of first-time voters. The foundation is not bound to any party and work completely independent to create an open and equal society, free from xenophobia, racism, discrimination.

A cover of "If I ruled the world" made by Robyn and other famous swedish artists was a downloadable track for people to put their lyrics on and express whatever they wanted to say. The songs were shared though Instagram, Facebook and Soundcloud. To put attention on the voices of people who are often not listened to. Inspired by rebel and radical expression, this site was designed to not look like anything but a perfect world.